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Sports/eSports > News

On the go or in the living room, sports and esports video viewers are some of the most demanding and passionate audiences out there, and streaming is enabling delivery of the biggest games and the smallest leagues alike.

Here you'll find Streaming Media's coverage of the technology and business behind the growing sports and esports streaming market.

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The ESPN/Fox/WBD Mega-Bundle and the Vegas-ization of Live Sports Streaming

In Super Bowl week, when interest in sports in the U.S couldn't be higher--and when the clash between the Chiefs and the 49ers is likely the biggest single-game betting event in US history--old media titans Disney, Fox, and WarnerBros. Discovery are having one last throw of the dice.

New Report Shows Only 13% of Consumers are Opposed to Ad Tiers in Streaming

A new report from CX platform DISQO examines in detail how consumers are currently feeling about ad-supported streaming tiers. Their findings offer an insightful backdrop for the unexpected growth of Netflix subscriptions in tandem with Amazon Prime's limited advertising launch. David Grabert, DISQO's VP of Brand and Communications, answers questions by Streaming Media's Tyler Nesler about the specifics of the report and what it says about today's competitive CTV advertising market.

Best of CES 2024

Streaming Media's Nadine Krefetz recounts media tech highlights from CES 2024

Live-Streaming Technology Trends 2023 Survey Brief Launches

New survey results show shift in codec, latency, and bandwidth trends

State of Streaming Autumn 2023 Survey Report Launches

Newest version of twice-annual report expands on "pain points" and growth patterns, available for download now.

Evan Shapiro Holds the Spin Doctors Accountable in the M&E Third Quarter Earnings Reports

Evan Shapiro pulled no punches in his opening keynote for Streaming Media Connect 2023, digging deep into the Q3 earnings call data to hold the spin doctors accountable and providing an unvarnished view of the industry you won't see anywhere else. Read Part Two of our highlights from his presentation.

UX Evolution in Live Sports Streams

On a panel at the recent NAB NY show, Rick Allen from ViewLift, Scott Morris from Agilis Quantum, and Lawrence Chan of LiveLike discussed the state of UI and UX for live sports and engagement, with a focus on the importance of low latency and reliability in streaming services, the need for high-quality streams, dynamic content, and personalized experiences for fans.

Netflix Intensifies Dive Into Gaming Landscape

Netflix is making substantial moves in the video game industry. The streaming powerhouse is using the influence it has gained from recent studio acquisitions to develop a wide range of titles based on popular TV programs and films, along with a focus on higher-end games that are manufactured for seamless streaming on both PCs and TVs. This places Netflix in a unique position as a direct competitor with industry giants like Microsoft and Sony. Executives from BrightLine and Future Today provide their analysis of this development.

Next is NOW - Part Two of Evan Shapiro's NAB NY Keynote Address

Read Part Two of our breakdown of media cartographer Evan Shapiro's in-depth NAB NY analysis of the existential threats that the M&E industry is facing. Evan used his unique way of viewing the data flowing through the media and entertainment industry's ecosystem to present a distinctive understanding of what's occurring and where things are headed.

From NAB NY - The Business of FAST: Monetization, Market Saturation and Viewer Engagement

FAST services have many options for monetization and viewer engagement strategies, such as audience targeting through curated channels and managing third-party platforms. In a recent panel discussion from NAB NY 2023, executives from AMC, Cox, Vevo, and Moloco weighed in on the current state of FAST and how their organizations are working to improve viewer engagement and monetization.

Evan Shapiro Says “What’s Next” for the M&E Industry Is Already Here at NAB New York 2023

In his keynote address at NAB New York, media cartographer Evan Shapiro emphasized the existential threat that the M&E industry is facing. Audience consumption behaviors and business models are being disrupted. Evan used his unique way of viewing the data flowing through the media and entertainment industry's ecosystem to present a distinctive understanding of what's occurring and where things are headed.

Wall Street Declares Netflix is Back - How the Streamer is Thriving Through Diversification, Personalization, and Optimization

With Netflix's surprisingly positive Q3 reportings, Wall Street has declared that "Netflix is back." Despite rapidly rising living costs, the streamer has managed to reduce churn and gain new subscribers by cracking down on password sharing, recently launching an advertising tier, making it easy for users to pause their subscriptions rather than cancel, and adding more diversified and personalized programming options.

AI at IBC 2023: The GenAI Is Out of the Bottle

AI dominates IBC discussion but application remains thin on the ground

Update from IBC 2023 – Warner Bros. Discovery Eyes “Massive Opportunity” for Ad-Lite VOD

Adrian Pennington reports from IBC about Warner Bros. Discovery's new "ad-lite" VOD approach, with its launch of an ad-lite version of Discovery+ in Germany and its new TNT Sports venture. He also reports on the recent YouTube Primetime European launch.

Take Streaming Media's Autumn 2023 State of Streaming Survey

The teams at StreamingMedia.com and Help Me Stream Research Foundation are getting a jump on fall by releasing the Autumn 2023 edition of the State of Streaming survey. This survey is our twice-annual look at the overall streaming industry. Take the survey today and help us understand just how the streaming landscape has shifted in the past six months.

Vote in the 2023 Streaming Media Readers' Choice Awards

Voting HAS BEEN EXTENDED until September 30 in 18 categories. Cast your vote today!

Take Streaming Media's Live Streaming Technology Trends Survey

New survey launches today covering live event market

How FOX Teamed Up with AWS for AI-powered Highlights

Groundbreaking Recap Feature, Catch Up With Highlights, Built with Amazon Media Replay Engine (MRE)

Warner Bros. Discovery Announces Six-Second Pre-Roll Ad Product Across WBD Sports Digital Platforms

The Offering Unlocks Exclusive Inventory for Partners to Seamlessly Reach Fans on Bleacher Report and House of Highlights

Not So FAST? Spring 2023 State of Streaming Survey Says...

New 2023 Spring edition of State of Streaming survey launches, shows shifting focus